WASH, CHARGE, REPEAT

Powering IMO Car Wash’s EV Revolution.

The challenge? 

IMO, the world’s largest car wash company with 740 sites across 13 European countries – including 280 in the UK – is known for providing fast, efficient, and high-quality car wash services. As a market leader, IMO’s top priority is driving site footfall and enhancing their portfolio value.

To achieve this, IMO sought to create a unique ‘wash-and-charge’ offering that could attract both their loyal customers and a growing number of EV drivers. However, this required a scalable, low-maintenance solution that integrated seamlessly with their operations while minimising disruption for site managers. IMO partnered with Be.EV to:

  • Develop an EV charging solution that increases incremental traffic to their sites.
  • Create a commercial model that ensures long-term income growth and diversification.
  • Maintain first-mover advantage by positioning IMO as an EV charging leader within their sector. 

The Be.EV solution

Be.EV worked closely with IMO to deliver a phased rollout of 32 fast, rapid and ultra- rapid chargers across 8 sites, with a solution tailored to their business objectives. Our approach combined consumer and EV expertise to develop a fully managed, high- performance charging network that met the needs of both IMO customers and the local communities around IMO sites.

Our solution empowered IMO with:

  • Footfall Growth: We leveraged insights into customer behaviours and catchment areas to create an offer that attracts new and existing customers to IMO sites.
  • Hassle-Free Implementation: Be.EV’s full-service model allowed IMO site managers to focus on their core car wash operations without access disruption.
  • First Mover Advantage: Strategic placement of chargers ensured IMO retained ‘first dibs’ on power, and provided a differentiated customer experience with proprietary offers.

RESULTS THAT SPEAK FOR THEMSELVES

The partnership has delivered impressive results, driving sustainability and growth for IMO. In 2024 alone, this resulted in enhanced site value and incremental footfall.

Interested in EV charging solutions for your business?

WE'RE HERE TO HELP

We’ve got the right solution for your site and will help you every step of the way. Let’s start the journey together with a free consultation from Be.EV.